Project info

  • Date: Feb 27, 2025
  • Client: AT- NHS
  • Category:
  • Address: Rochdale, Manchester. UK

Project Details :

There are challenges with vaccination uptake due to education and understanding, accessibility and barriers within GP practice, pharmacies, culture and language barriers. The increase in pharmacy vaccination delivery will help those facing barriers of access due to timing of clinics and location of vaccination, but won’t help address the cultural and educational barriers. Evidence shows that, the uptake is lowest in the central Rochdale areas.  This coincides with areas high in BAME population and among the most deprived wards in the borough. The projects will focus on increasing awareness of COVID-19 vaccinations, address the common myths, misinformation and misunderstandings and help significantly increase uptake of COVID-19 vaccinations.

01

Vaccination Campaign

Vaccination campaign is created to help people understand why vaccines are important to them and their families and better understand how vaccines work and the benefits to their health.
02

Real Stories and Shared Experiences

Having conversations with health professionals and the opportunity to have questions answered, will equip people with the knowledge they need to be confident in their decisions about vaccination.
03

Emphasis on Personal Benefits of Vaccination

Reduces risk of critical illness compared to those who are not vaccinated. Vaccination in pregnancy protects pregnant women and their babies.

What We Did :

At a Glance...

South Asian community, Black African Community, Polish, People with Learning Disabilities, Serious Mental Illness and GRT community are the most underrepresented for vaccination.

  • Developed Educational Materials
  • Build People's Resilience to False Information
  • Amplified the Accurate and Positive Information about Vaccines
  • Collaborated with Social Prescribers & VCSFE's

Final Results :

The campaign educated and informed the public about how vaccines protect not only individuals but entire communities – including those who are vulnerable such as newborns and older adults. Changing the views of those who are highly sceptical about vaccines is very difficult to achieve.

We focused on amplifying positive and accurate information about vaccines, and building people’s resilience to false information.